But it would also retail its own roasted coffees, including a signature blend called, fittingly, “Heart & Soul.” At night, it would be a venue for live jazz and poetry readings, with a wine bar and liqueur coffee cocktails.īolden has attracted a full slate of investors who say they are inspired by the concept. It’s about like-minded people.”Īccording to his business plan, Beyú would provide coffee, espresso and various café fare like sandwiches and crepes.
“Why not create a place where people can come and hang out? It’s not about color. “There’s something special here in Durham,” he said. Bolden hopes Beyú will be a place where people of all races and backgrounds can come together.
People often don’t cross color lines, he said, because they don’t know how much they have in common. Out Pinhook, the new bar in downtown, others prefer to listen to jazz at the Hayti Heritage Center. When he came to Durham, Bolden said it reminded him of what Atlanta used to be and what he lovedĭurham is home to a variety of people from different backgrounds and experiences, but they often do not interact, he said. The son of a single mother who went to Duke University from a minority-majority high school in Atlanta, Bolden has always straddled disparate parts of a community. Be yourself,” said Bolden, summing up his personal credo.įor a year, Bolden has devoted his full attention to giving birth to Beyú, his brainchild, and it might soon come to fruition. The corporate world into his or her own mission of opening a clothing store, or cleaning business, or grocery store - or, in Bolden’s case, a café, to bring together disparate groups of people in Durham in an appreciation of poetry, music and coffee. This won’t be easy during a recession in which consumers have locked down spending, banks have tamped down on loans and news of job cuts and store closings crop up every day.īut such is the unpredictable and often inspiring journey of the entrepreneur who moves from By this spring or summer, 28-year-old Bolden hopes to open Beyú Caffé - pronounced Be- You - a coffeehouse and jazz lounge. Back then, according to Bolden, “to obtain monetary possessions was the only important thing in life.”īut fast-forward to 2009, and Bolden’s days are filled with roasting and packing his own coffee, meeting with investors and going over marketing materials - all the footwork necessary in pursuit of his big dream. In 2002, the alum was heading to New York to work as a financial adviser for Bank of America. "Following his dream, one bean at a time: Entrepreneur unfazed by economy"ĭorian Bolden could hardly envision what he was going to become when he graduated from Duke University. The link to the story has expired, but you can check out both articles below: The story generated a lot of great buzz around Durham and increased traffic to the company's website.
Beyu caffe series#
The featured article was the first of an occasional series of stories following the entrepreneurship process of starting a business. Beyu Caffe was recently featured as the cover story for the Herald Sun on Februby reporter, Monica Chen.
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